News article

Date: 21. January 2016

Love of Summer:
Online Dating and Baby Making Spike in January

Everyone knows that summer is the love season and there is no doubt that January is the best season to start online dating or even conceive a child. According to stats, October is now the new popular birth-giving month. This proves that couples have shifted from the usual post-Christmas December conceptions and are starting in mid-January.

Once summer loving create a baby boom, demographers can predict over 16,200 women in New South Wales to be pregnant. Professor Michael Permezel explained to The Daily Telegraph that he expects there to be an 8 to 10 per cent increase in births in the period from September to October. According to him, maternity wards will be full.

"Hospitals will be stressed at this time and operating at peak capacity," he announced.

"A lot more people will be under the pump."

The holiday season, according to demographer Mark McCrindle, often stirs up a lot of emotion. However, 2016 seems to be the prime year for births in the spring due to the rosier-looking economic conditions, as well as the easing house prices.

"There are strong correlations between sentiment and birthrates," he said.

"When things are going pretty well, when people think that the economy is going OK, the birthrate rises.

"How people feel things are going, that’s all part of preparing the nest."

Professor Permezel is president of the Royal Australian and New Zealand College of Obstetricians and has stated that September was normally the month that saw the highest number of births. 2014, however, recorded a slightly higher number (8223) than the preceding month. In NSW in total, 97,325 babies were born. This is a jump from 96,971 in 2013.

Summer romance is not just the domain of couples. There are many singles who are also getting involved by joining online dating sites. According to EliteSingles, a 140% jump in new registrations is being reported this month. This is after a dip they saw at Christmas. According to the matchmaking site, this is likely to stay high until Valentine’s Day. Psychologist Salama Marine, who works for the site, states that the high numbers are probably due to specific emotions that singles feel around the Christmas season.

"This peak is probably because of three reasons," she said. "Firstly, when spending the Christmas holidays with family, most singles are faced with never-ending questions about their love life."